Synergizing Digital Marketing Strategies with International Trade

Abstract

This article examines the synergies between digital marketing techniques and international commerce to better comprehend their relationship. Based on the Uppsala Model, Network Theory, and Born Global, our mixed-methods approach examines the transformational potential of connecting digital marketing with global corporate goals using quantitative and qualitative analysis.

Quantitative evaluations show high relationships between foreign commerce success and digital marketing variables including social media engagement, website conversion rates, and search engine exposure. A multiple regression model shows these measures' predictive value, giving firms strategic optimization options. The results support the Uppsala Model, emphasizing progressive learning in internationalization.

Qualitative case studies and expert interviews support quantitative results, showing that born-global enterprises expand faster. Legal and regulatory issues highlight the necessity for firms to manage varied international trade environments to develop sustainably.

This study enhances scholarly debate on digital marketing and international commerce. This study's quantitative, qualitative, and theoretical approaches make it a key resource for future researchers studying this dynamic interaction.

Future research includes examining developing technologies, cross-border e-commerce platforms, regulatory frameworks, and sustainability. These future directions look forward at global business in the digital age.

In conclusion, our study helps entrepreneurs, politicians, and researchers make strategic decisions in the complicated world of global commerce. This study guides future research and provides practical advice for succeeding at the dynamic convergence of digital marketing and international commerce as firms navigate the difficulties and possibilities of an interconnected world.