Beyond Traditional Boundaries: Unleashing the Potential of Digital Marketing in Chhattisgarh Politics

Abstract

In the dynamic political environment of Chhattisgarh, digital marketing has become a revolutionary factor that is changing the ways of political campaigns and the interaction with the voters and the political content. This paper aims to establish the demographic characteristics, voters’ attitudes, social media use, and the effects of digital advertising on the political processes in Chhattisgarh. A quantitative analysis of survey data shows a clear pattern and the tendencies of voter segments by age, gender, and education level. The results reveal that most of the respondents are young, educated voters who engage in digital politics, with significant differences in the representation of women and men. Also, the research highlights the importance of digital campaigns in determining the voters’ turnout and political engagement, although there are privacy and ethical issues. The study reveals that there is a need to incorporate technology and ensure that political messages are delivered to a diverse population. Thus, by considering these factors, the policymakers and the campaign strategists can fully utilize the potential of digital marketing to improve political communication, the voters’ engagement, and democratization in Chhattisgarh.