An Analytical Study on Consumer Behaviour for Post Payments Bank Products- a Case of Undergraduates and Postgraduates Students in Jhansi

Abstract

with the objective of wipe out the financial backwardness,Payments Banks initiative taken by RBI in 2014 to encouragement of financial inclusion by Banking services in rural areas and unbanked areas by digitalisation and paperless and cashless banking.  In many countries the post office which are next to banks is playing major role for financial inclusion. Post offices are huge connectivity in rural areas and also very trustworthy thesame thing keeping in mind the payments bank converted into Indian post payments bank. By the using of large network the post payments banks are able to provide digital platform and services like internet banking, mobile banking, debit cards to rural areas and non inclusive areas at affordable cost. Unorganized retail sector, rural area mass, small households , young students are main focus group of IPPB'S.

This study is conducted to explore the level of awareness among graduate students and also focus on satisfaction level towards the services and product provided by IPPB'S.  for this a sample of 100 students randomly selected from Bundelkhand university Jhansi is taken and their response have been recorded by schedule method after the analysis major finding is students are not aware about IPPBs and core features of IPPBs services are still searching their importance among students.