The Role of Television Advertisements in the Socialization of Preschool Children. -A Field Study at the Level of Bouira State-

Abstract

This study aimed to know the extent to which preschool children watch television advertisements, the benefit they gain from them, the extent to which they believe them, and to know whether children imitate television advertisements or not, using the survey method on a sample of parents in Bouira State, as a single item. The most prominent results reached by the study: The study revealed that (98.2%) of preschool children in Bouira State watch television, and (91.9%) of them watch television advertisements, and (87.8%) of parents encourage their children to watch advertisements. (91%) of parents confirmed that their children benefit from being exposed to advertisements on television, and (28.5%) of them indicated that their children learn how to deal with some things through them, and (21.8%) that their children benefit from how to maintain their health