“A Review on the role of Robo-advisory service in transforming Personal Finance in the Digital- Era”

In this particular study an attempt is being made to explore how financial technology (fintech) innovations are changing the personal finance landscape in the digital world. As conventional financial advisory services are taking a back seat , robo-advisors are seizing the limelight. The study is focused on exploring how Robo-advisors have made tremendous contributions in terms of availability, cost -effectiveness and user-friendly means of managing personal finances by its users. The study also sheds light on the influence of Robo-advisors on investor behaviour, solid portfolio building and financial awareness through a systematic literature review. It also explores the downside of this disruptive technology, with respect to issues like regulatory issues, cybersecurity, biased algorithms and its impact on existing financial service firms. The findings of the study will provide insight into how personal finance is changing and emphasize how important Fintech innovations are in enabling people to make wise financial decisions in the digital era.