Impact of AI on Customers Purchasing Intention Towards Online Grocery Shopping: A Case Study of Delhi/NCR, India

Abstract

Artificial Intelligence (AI) is an area which is fast growing in all over the world. It has already been applied in our daily life. With AI in business, all the industries rely on cheaper and faster and more suitable marketing techniques. The present research study is undertaken to find the relation between AI and consumer purchasing intention and secondly to know the difference between consumer purchasing intention based on their demographics. To prove these objectives, the researcher has collected data from 550 respondents from Delhi/NCR. The researcher has applied descriptive statistics, correlation, Cronbach alpha, Anova, Mann-Whitney Test and Kruskal-Wallis Test and has used SPSS 23.0 version for these tests. Findings of the study concluded that to have significant relationship between AI and consumer purchasing intention. It is concluded that there is a difference between consumer purchasing intention and gender & monthly income. These findings were supported with hypothesis testing.