Study The Role of CSR Initiatives in Shaping Consumer Perceptions and Brand Reputation

Abstract

CSR plays a critical role in shaping and enhancing brand reputation. Companies that effectively integrate CSR into their business strategies can enjoy numerous benefits, including increased trust and loyalty, differentiation in the market, positive media coverage, and stronger financial performance. As consumers and investors continue to prioritize social and environmental responsibility, the impact of CSR on brand reputation is likely to grow even more significant. A rising number of stakeholders, including customers, employees, investors, and communities, have an expectation that businesses would behave themselves in an ethical manner and make contributions to society that are helpful. Conditions imposed by laws and regulations: Governments all over the world have enacted laws and norms that require businesses to disclose the social and environmental impacts they have, as well as to take steps to mitigate the negative effects of their actions. Advantage in the marketplace: Many businesses have realized that implementing corporate social responsibility (CSR) programs may improve their brand, attract customers, and boost staff morale, which eventually leads to prolonged financial prosperity. The aim of this research is to study the role of CSR initiatives in shaping consumer perceptions and brand reputation. Chi square test & correlations has been applied for hypothesis testing & findings.