Article
Transformation in Healthcare Industry to Boost Patient Engagement using AI
Healthcare industry has been leading the way in the implementation of artificial intelligence (AI) technologies. The type of the services and susceptibility of a significant number of end-users have resulted in a substantial amount of research and discussion on the concept of artificial intelligence. We have conducted a mixed-method research to find the components of ethical AI in the field of healthcare and examine how it affects market performance and value creation. We have chosen Indian context as here AI technologies are not significantly developed yet. The findings from 11 in-depth interviews add to our knowledge of how different components of AI assisted healthcare organisations in providing better patient-centered care and evidence-based medicine. The theoretical framework is validated by PLS-SEM analysis of 150 survey responses. The findings from the study support the idea that patient’s engagement with ethical AI solutions and perceived value, which results in improved market performance.
