Does destination quality influences SPA tourist’s delight: A gender based moderated mediated model

Abstract

 By using a moderated mediation model, this study investigated the underlying mechanisms between destination quality and visitor satisfaction. Furthermore, this study explores the moderating effect of gender on the relationship between wellness spa destination quality and tourist delight, wellness spa destination quality and tourist satisfaction, tourist satisfaction and tourist delight.  Finally, it investigates the moderating effect of gender on the indirect process of destination quality on tourist delight via tourist satisfaction.  Data has been collected using a cross-sectional survey from 385 spa tourist from India. The findings demonstrated that visitor satisfaction acted as a mediating factor between destination quality and visitor delight, with gender acting as a moderating factor.