Supply chain management in fast fashion industry- a strategic approach

Abstract

Today people will not step out of the house even at the darkest hour without having their best outfit and shoes on them. In such a competitive, fast pace, large scale and highly profit giving market supply chain management is the need of the hour because it is one process that make sure that brand moves forward on the path of becoming a success in any upcoming fashion season. Also, supply chain plays an important role to quickly disseminate latest fashion statements and styles that are viral and trending. Supply chain management has become an essential ingredient for all the individuals and business houses who source the product from outside. The clothing business/ fashion is one thing that changes more quickly now, and it has endless options in several products that give rise to complex supply chain. Supply chain can be described as management and movement of products and resources between two places or parties; and also from one section or department to the next. Timely management of needed resources to reach their appropriate destination in the exact time in enough quantity is what the supply chain provides.