Impact of Social Media on User’s Loyalty Towards Online Retailing Sites in Haryana.

Abstract

The study focusses on the Impact of social media on user’s loyalty towards online retailing sites in Haryana. And the data analyse through the SEM and Factor Analysis technique. The Study was conducted on 500 sample size. Further the results show the significant impact of social media on users’ loyalty for online retailing sites. Social media is a lucrative marketing platform for Online retail because of its effectiveness to reach consumers across demographics. As an online retailer, social media marketing strategy. Model is fit because the Regression values above .5 in SEM. The analysis shows that the KMO value above 93% for the sample adequacy.