A Comprehensive Study of Analysing the Influence of Advertising on Consumer Behaviour

Abstract

This research explores the impact of advertising on consumer purchasing patterns, where advertising serves as a marketing tool to enhance consumer product awareness and decision-making. Advertisements wield the ability to shape individuals' attitudes, lifestyles, and, over time, contribute to the cultural fabric of a society. The study reveals that advertisements can significantly influence customers' brand preferences, as buying behaviour is markedly shaped by the product image crafted by advertisers. The primary goal of advertisers is to engage with consumers, shaping their awareness, attitudes, and purchasing decisions. Utilizing questionnaires for primary data and internet, magazines, and financial publications for secondary data, our analysis underscores the affirmative influence of advertising on consumer buying behaviour, emphasizing its pivotal role in successfully promoting new products.