Digital Transformation's Influence on Marketing Management Strategies: An Exploration

Abstract

In the contemporary business landscape, the process of digital transformation has become a critical imperative for organizations, particularly within the dynamic domain of marketing. This study tries to examines the convoluted facets of digital transformation, shedding light on innovative strategies that serve as catalysts for both organizational adaptation and substantial growth. As businesses navigate the perpetually evolving digital landscape, a profound understanding of pioneering methodologies becomes indispensable. This study tries to presents insights into innovative approaches that transcend conventional paradigms. From leveraging cutting-edge technologies to composing inclusive data-driven campaigns, the study unravels a spectrum of strategies poised to reshape the marketing landscape. The focal point of this exploration lies in elucidating how these strategies not only adapt organizations to the digital milieu but also serve as potent instruments for fostering robust growth. This study has collected responses from 172 marketing managers, that were instrumental to bring in the transformation in their organization on the digital front and regression analysis done by SPSS through these variables. The study seeks to serve as a comprehensive guide for professionals and researchers alike, offering actionable insights into navigating the complexities of digital transformation in marketing.