Artificial Intelligence as A Game Changer Tool to Reshape the Insurance Services in Digital Transformation

Abstract

Artificial intelligence (AI) applications are seamlessly integrated into the customer lifecycle in the insurance industry, enhancing the entire experience. At the beginning, AI assists in personalized product recommendations and streamlined onboarding through chatbots and virtual assistants. During the policyholder relationship, it continually monitors risk factors, providing real-time risk management and personalized premium adjustments. When claims arise, AI expedites claims processing, quickly assessing damages and detecting fraud. Throughout the customer journey, AI-driven customer engagement ensures responsive support and targeted communication, making interactions more convenient and efficient. As a result, AI transforms the customer lifecycle by offering tailored solutions, improving service, and increasing overall satisfaction.