Precision Marketing Strategy for E-Commerce By Using Big Data Technology

Abstract

This research paper explores the integration of precision marketing strategies in the realm of e-commerce through the utilization of advanced Big Data technology. In the evolving landscape of online retail, businesses are increasingly relying on data-driven insights to enhance their marketing approaches. The paper delves into the significance of precision marketing in the context of e-commerce, emphasizing the potential of Big Data to analyze vast datasets and extract valuable consumer insights. Through comprehensive research of contemporary literature and case Research, the research highlights successful applications of precision marketing strategies, illustrating their impact on customer engagement, personalized experiences, and, ultimately, the improvement of overall business performance. Additionally, the paper addresses the challenges and ethical considerations associated with leveraging Big Data in e-commerce marketing. By providing practical recommendations and insights, this research aims to guide e-commerce practitioners in implementing effective precision marketing strategies that leverage the power of Big Data, fostering a more personalized and efficient online shopping experience for consumers.