Role Of Brand Equity In Higher Education

Abstract

Presenting a business school's brand to its shareholders is especially important in the complex and competitive world of today, which is driving the rapid expansion of business schools and the erasing of national boundaries. Therefore, differentiating oneself and building a strong university brand are crucial in the cutthroat world of higher education. The performance and longevity of higher education institutions are greatly dependent on brand equity, which also plays a crucial role in setting one institution apart from another in a market that is becoming more and more competitive.

It includes important factors including perceived quality, brand associations, brand awareness, and brand loyalty, all of which have an impact on the decisions made by potential donors, teachers, and students. Strong brand equity puts organizations in a better position to draw in top personnel, get funding, and build their reputations all of which contribute to long-term resilience and success. Successful institutions in the ever-changing higher education marketplace must manage their brand equity through effective marketing, constant quality instruction, and good experiences for both students and alumni.