Customer Engagement Using Digital Content Marketing in Fashion Retail Outlets of Jaipur

Abstract

The paper aims to study and analyze customer involvement through adopting advanced innovation in digital marketing practices, both in online and offline format. Further, involving cross functional developments, the outcome of which provides contemporary experiential quality thereby attracting and retaining customers. The research methodology applied in this research paper is personal interview. The research utilized proves the contentions that the advanced digital content in marketing delivers better customer engagement in retail outlets.

Different digital innovation tools actualized in brick and mortar and internet retailing gives consumers mélange of characteristics allowing them to engage in arousal of joy, pleasure, tailor-made buying options, express delivery. Practical as well as theoretical implications are analyzed. Practical Implications: Retail organizations are developing interactive digital content as the rivalry is bringing up in their part. These summonses the standards of permeable organizations' limits and the creation of value from interior and outside sources. Theoretical Implications: Digital platform bolsters a positive effect in associating a customer with firms. Unmistakable from different types of a plan of action, the interactive digital platform creates positive user encounters that impact a user engagement conduct to determine an incentive in fashion retail outlet. This gives a ramification that different digital platforms can fill in as ground-breaking gear for cooperation with customers. The research paper concludes that these digital platforms will play a key role in the present competitive environment. It would permit firms to make continuous customer discourse, ingest social customer information which improves the gathering of fostering engagement.