Planting the Positive Change: Empowering the Consumers and Brands in the Constructive Green Advertising

Abstract

The paper follows solution-based approach to green advertising, which focuses on both verbal and functional clarity, authenticity and empowerment in sustainability narrative. These considerations are being produced to add the consumer reaction that will create the positive brand perception. Among the studies that investigate the effects of positive environmental claims; the ones that are founded on actual ecological impact, social good, and personal activity on consumer trust, consumer attitude, and consumer buying plans, is founded on a sample that contains 120 individuals. The results indicate that positive green advertisement may be effective with references to the creation of the consumer trust and brand loyalty, however, it may stimulate the feeling of the mutual responsibility and evoke the specific change in behavior. These discoveries respond to the requirement to possess a suitable design and clarity in communication to exploit to the utmost positivity to enable the sustainability-oriented adverts to become animated instruments capable of empowering, building, and strengthening the brand name. The implications of the practice relate to the use of evidence-based impact storytelling, participatory campaigns and consumer education. It is also set forth that joint standards and participatory narratives should be instituted as a way towards formulating green marketing policies.