Perceived benefits and Usage behaviour for Mobile Healthcare Mobile Apps among Urban Youth: An Empirical Study

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Tulika Singh, Adyasha Suvadarshini, Priti Yadav, Debajyoti Sarkar

Abstract

As smartphones become ubiquitous in cities, understanding the motivations and behaviours of young users has become highly significant. The study investigates the perceived benefits and usage patterns of these apps, emphasising the dynamic nature of user preferences. In contemporary urban settings, where lifestyles are fast-paced and technology-centric, mobile healthcare apps have emerged as indispensable companions in the pursuit of health and wellness. This empirical study will look into the factors influencing the adoption and sustained use of these apps among urban youth. From fitness tracking to symptom monitoring, these applications promise a personalised and accessible avenue for urban youth to engage with their well-being. User-friendly interfaces, engaging features, and social influence play pivotal roles in adoption. As urban youth increasingly navigate the complexities of modern life, the integration of mobile healthcare apps into their daily routines represents a fascinating intersection of technology and health consciousness. To ensure widespread acceptance, developers, healthcare providers, and policymakers must align app functionalities with user needs. Study survey was conducted among 219 urban youths to find the factors that shows Perceived benefits and Usage behaviour for Mobile Healthcare Mobile Apps among Urban Youth and found that Convenience, Health Monitoring and Community Support are the factors that shows Perceived benefits and Usage behaviour for Mobile Healthcare Mobile Apps.

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