Exploring Strategic Factors Driving Business Analytics Maturity for Indian Enterprises: A Qualitative Research Study

Abstract

In the present day, business analytics (BA) is known to play a vital role within all processes through which organizations are known to make vital business decisions. The power of BA is such that it presents organizations with data that enable them to reach strategic, operational and tactical solutions. BA offers tremendous scope to business organizations in terms of cost-reductions, reduction in time required to execute and complete analytical tasks. However, it is imperative for organizations that are keen to invest in adopting analytical technologies to overcome certain challenges, enabling them to comprehend the benefits from adopting BA. While studies that are conducted on BA in the past have taken developed nations into account, there is a paucity of studies that investigate BA in Indian organizations. 

This research adopted a qualitative method where data collection was facilitated with semi-structured interviews from Indian analytics decision makers & subject matter experts and secondary sources. Semi-structured interviews were carried out with 15 respondents, while secondary data was collected from reputed sources to add a theoretical perspective to the research.The data collected was segregated into themes to facilitate analysis. The findings from the semi-structured interviews revealed diverse perspectives of BA in the Indian context where several respondents believed that BA was in a nascent stage while others believed that certain aspects of BA were well-developed in India. Secondary analysis revealed that BA maturity success required a BA maturity model.