Factors Affecting Digital Transformation in Logistic Firms
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Abstract
Purpose- The main purpose of this study is to analyse the factor affecting DT in Indian logistic firms.
Design/methodology/approach- Present study collects quantitative by distributing the questionnaire to the participant. In addition proposed hypothesis was tested using PLS-algorithm along with bootstrapping method.
Findings- Findings confirm that OC, LOR positively influence DT and RTC, EE and CTI does not influence DT.
Research limitations/implications- Results discussed in this paper will help firms manager and policy maker to adopt DT in digital economy.
Originality/value- No prior study empirically investigates the influence of OC, LOR, RTC, EE and CTI on DT..
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