Examining Market Solutions for Enhancing Consumer Engagements in Health and Wellness Products

Abstract

This study investigates market strategies meant to increase consumer interest in wellness and health products. A structured questionnaire consisting of six Likert scale items was used to gather data from 250 respondents as part of a quantitative cross-sectional survey design. Equal numbers of questions were devoted to two main goals: evaluating the efficacy of present marketing tactics and locating creative long-term solutions for sustained customer engagement. According to frequency distribution analysis personalized recommendations environmentally friendly packaging and health professionals’ endorsements greatly increase consumer trust and engagement even though commercials and promotional offers have a positive impact on consumer behavior. The study comes to the conclusion that stronger consumer-brand relationships can be achieved by combining contemporary value-driven strategies with conventional incentives. These observations have applications for marketers and companies that sell health products who want to encourage more in-depth and enduring interaction.