Digital Transformation in Marketing: Leading Strategies for Organizational Adaptation and Growth

Abstract

Businesses are becoming more aware of the critical relevance of digital transformation in the quickly changing digital world, especially in the field of marketing. This abstract explores the complicated world of digital transformation within the marketing industry, highlighting the top tactics used by businesses to adapt and experience long-term growth. Digital transformation in marketing represents a paradigm shift that goes beyond merely embracing new technology. It includes a comprehensive strategy that reframes marketing tactics, consumer involvement, and organisational culture. A thorough understanding of customer behavior within the digital ecosystem, the incorporation of cutting-edge technologies, and the use of data for strategic decision-making are necessary for a successful digital transformation. This paper conducts a critical analysis of how modern marketing management techniques have been impacted by digital revolution. The 21st century's emerging digital environment calls for a novel approach to the established theories of marketing management. By strategically aligning their operations with a customer-centric digital strategy, firms can make this revolutionary transformation with agility thanks to the fresh insights our study reveals. The study employs a qualitative methodology and includes case studies, an extensive review of the literature, etc. Insights into customers, segmentation, targeting, and positioning are just a few of the marketing elements that the study explores in relation to digital transformation.