Integration of Digital Transformation and Corporate Innovation in International Business Strategies and Practices

Main Article Content

Rathnakar Gatla, R. Lavanya Kumari, Mohd Naved, Pranjal Rawat, Vijayalakshmi P, Sumeet Gupta

Abstract

The fusion of corporate innovation and digital transformation has become known as a key factor, in transforming strategies and practices in the dynamic world of international business. With the assistance of examples and data, this examination examines the complex relationships that exist between these ideas. The dramatic changes in the digital transition as well as the purposeful pursuit of innovation are key topics. With companies like Amazon, Apple, including Tesla serving as examples of the successful marriage of digital technologies, and innovation strategies, in addition to cultural transformations that result in operational efficiency, and competitive advantage, alongside ground-breaking offerings of goods, data shows their execution. Cultural resistance and complex rules provide challenges, but there are also opportunities for development in terms of efficiency and competitiveness. The convergence of these factors, as demonstrated by Tesla's autonomous driving technology, has transformed several sectors. The report, which is replete with data, sheds light on the ways multinational firms could continue forward in a world that is fast changing.

Article Details

Section
Articles