Social Sciences in Management Research: Interdisciplinary Approaches for Sustainable Business Practices

Abstract

With a focus on developing sustainable company strategies, this research explores how social sciences might be integrated into management processes. In order to clarify the importance and possible influence of multidisciplinary approaches for environmentally conscious company operations, it looks at important theoretical frameworks, data from empirical studies, and real-world examples. The research highlights the significance of incorporating behavioural sciences into management by showcasing how concepts from fields such as economics, sociology, and psychology may guide decision-making for more sustainable plans. Successful integration is demonstrated by case studies of businesses like Patagonia and Unilever, which highlight the applicability of institutional and shareholder theories in real-world settings. Investigating consumer behaviour and behavioural economics, the study offers significant insights for companies looking to encourage sustainable buying habits.