Application of MarTech in Real Estate, in India

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Deepak Sundrani, Utpal Saikhedkar

Abstract

The expectations of customers continue to rise. The use of marketing technology, often known as MarTech, is essential to satisfying and even exceeding such needs. The use of new technology is shaking up the conventional marketing industry. The distinction between marketing and technology is becoming increasingly difficult to discern. The profession of marketing has transitioned into the digital age and is now intrinsically related to and assisted by many forms of marketing technology.

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