Exploring the Ethical Use of Artificial Intelligence in Marketing and Advertising

Abstract

Artificial intelligence (AI) has emerged as a game-changer in the advertising and marketing industry, with the potential to dramatically improve consumer interaction, content personalization, and campaign effectiveness. Despite the considerable upsides, there is rising worry about the ethical implications of AI in this setting. This article delves into the ideas, obstacles, and best practises that influence the ethical usage of AI in marketing and advertising. Since technical developments sometimes outstrip regulatory frameworks and industry norms, the study also discusses the difficulties of regulating AI in marketing and advertising. In order to set norms and assure ethical AI practises, it promotes a collaborative approach among stakeholders such as enterprises, legislators, and consumers. The importance of strong data governance, continuous algorithm auditing, and AI literacy among marketing professionals are also discussed in the paper as best practises for the ethical use of AI in marketing and advertising. It stresses the need of informing customers about the use of artificial intelligence in marketing and giving them greater agency over their personal information.