Strategic Marketing Management in the Digital Age: A Case Study of E-commerce Firms

Abstract

In the digital age, strategic marketing management plays an important role in the success of the highly competitive landscape of e-commerce forms. This study has aimed to explore the significance of strategic marketing management in the digital age and its role in enhancing the efficiency and profitability of e-commerce businesses. The explosive growth of e-commerce has created a dynamic as well as ever-evolving environment, shaped by rapidly changing environment and consumer behaviours and the relentless advancement of technology. To navigate this landscape effectively, e-commerce firms must be employing agile and adaptable marketing strategies. Understanding the intricacies of digital marketing, harnessing data-driven insights, and engaging with customers are both important components of success in this industry. This research study has been designed to shed light on the importance of strategic marketing management within the context of the digital age and its profound implications for e-commerce firms. The findings from the research unveil different critical insights. Based on this, important recommendations have also been made in place assuring that the individuals could generate effective possibilities in the overall business process.