Role of Artificial Intelligence enabled technologies in analyzing consumer sentiment: A new way to reach-out consumers world

Abstract

The business is not just confined to selling products and services. Customization of products and services according to customer satisfaction has become an integral part of business. Consumer sentiment analysis has become an important part of business models. Businesses are also striving towards transform consumer experience, loyalty, and satisfaction using artificial intelligence (AI) concept specially machine learning (ML) and deep learning (DL) which are further used in sentiment analysis.