An Investigation of Big Data to transform dynamic Management Decision-Making

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Dr. Veena Prasad Vemuri, Dr. Asadullah, K. Arulrajan, Dr. Shaik Balkhis Banu, Dr. Shaik Rehana Banu, Dr. Chetan Shelke

Abstract

As a consequence of information technologies including the internet, cloud computing, mobile devices, and the Internet of Things, enormous volumes of information, or "big data," have been produced. It includes data transformation, an information warehouse, online analytical processing (OLAP), and data. Big data value extraction techniques have been created independently by businesses and academic institutions. Massive datasets have a lot of potential for use as an additional decision-making component. This study looks at the potential benefits of big data for decision-making in certain contexts. In this article, we examine how firms may use big data to decide more quickly and effectively. In order to offer a high-level overview of the opportunities presented by big data in the context of decision-making, the research conducts a literature review and makes use of secondary data. What "big data" is, how it aids in decision-making, and how it offers firms a competitive advantage are all covered in the article. The paper also discusses a way for managing data while making decisions. It is critical that this problem be resolved in order for companies to make decisions that contribute to the corpus of high-quality information.

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