An Inquisitive Study of Consumer Perception about Digital Marketing Platforms in the Post Pandemic India

Abstract

After the COVID-19 pandemic hits the world, the way to pursue business has changed, giving business entrepreneurs different opportunities to explore real and honest marketing strategies that only improve business but help address environmental issues. This paper provides the results of a preliminary investigation on the consumer perception of digital marketing after covid. The study also determines how the epidemic might alter customers’ ethical decision-making in the coming years. This study talks about how digital marketing might aid customers throughout the epidemic and how people respond to digital marketing after covid. The study uses a survey method for gathering data using a questionnaire. A total of 500 registered customers from the Indian region are considered the survey respondents. The pandemic effect is such that consumers and buyers were attracted to “bargains, anti-crisis deals, tailored digital communication, and company empathy” during and after the pandemic. It can be concluded from the study that consumers’ perception towards digital marketing is trustworthy even after covid-19.