A Quantitative Examination of Digital Marketing in the Contemporary Era

Abstract

 In the contemporary digital era, marketers encounter a plethora of novel obstacles and prospects. Digital marketing refers to the strategic use of electronic media by marketers to promote items or services within the market. The primary goal of digital marketing is to effectively engage customers and facilitate their interaction with the company via various digital channels. This essay centres its attention on the significance of digital marketing for marketers and consumers alike. The present study investigates the impact of digital marketing strategies on the sales performance of organisations. Furthermore, this study presents an analysis of the distinctions between traditional marketing and digital marketing. The present study has provided an overview of several manifestations of digital marketing, assessed its efficacy, and examined its influence on a company's sales performance. The sample under examination comprises 150 enterprises and 50 executives, picked by a random sampling method, with the aim of demonstrating the efficacy of digital marketing. The data that was gathered has been subjected to analysis using a range of statistical tools and techniques.