Poorvi Agrawal, Vivek Aggarwal Jamal Ibrahim, Pallavi G. Vyas, Sankar Mukherjee. A Study on Factors Influencing Buying Behaviour of Consumers Towards Financial Products in India. jier [Internet]. 2024 Apr. 25 [cited 2026 Feb. 28];4(2). Available from: https://jier.org/index.php/journal/article/view/820