1.
Rakesh Gandla, Lalith Kumar Vemali, Sharuti Choudhary, Mechri Saravanan Pallavi, Aditi Saurav, Priyanka Sahoo, Vihang Golla. Signs and Symbols in the Retail Landscape: A Semiotic Marketing Perspective on Consumer Behaviour and Purchase Intentions. jier [Internet]. 2023 Dec. 15 [cited 2026 Apr. 2];3(2). Available from: https://jier.org/index.php/journal/article/view/378