Dr. Dipangshu Dev Chowdhury, Mr. Nabaraj Bhowmik, Dr. Abhijit Pandit. Does Viral Marketing Impact upon Consumer Purchase Intention through Brand Awareness? – A Mediation Effect Framework Based Analysis. jier [Internet]. 2025 Jul. 31 [cited 2026 Mar. 7];5(3). Available from: https://jier.org/index.php/journal/article/view/3351