Amit Kumar Bhanja, Ruchita Burman, Gunjan Khanna, Jyoti Pandey. Sustainable marketing in the age of artificial intelligence (ai): Opportunities, challenges, and ethical implications: An empirical study. jier [Internet]. 2025 Jul. 21 [cited 2026 Apr. 3];5(3). Available from: https://jier.org/index.php/journal/article/view/3276