Mr. Gaanyesh Kulkarni, Dr. D. Henry Babu, Dr. Urvashi Ohri, Dr. Swati Agarwal, Dr. Monika Shrimali. Study on Impact of Perceived Value and Brand Image on Purchase Decision of Metro Households, for Edible Oils in India. jier [Internet]. 2023 Sep. 26 [cited 2026 Apr. 2];3(2). Available from: https://jier.org/index.php/journal/article/view/181