Venkatesh Ganapathy, Chithambar Gupta, Radhika Arora. The Enduring Power of a Brand Mascot: The Utterly Butterly Amul Girl. jier [Internet]. 2024 Aug. 6 [cited 2026 Feb. 24];4(3). Available from: https://jier.org/index.php/journal/article/view/1287