1.
Prachi Rastogi, Sana Arshad, M. Ramu, Kawerinder Singh Sidhu, R. Madhavi, T. Kanakamma. The Role of Data Analytics in Driving Business Decision Making and Performance Improvement. jier [Internet]. 2024 Jul. 16 [cited 2026 Feb. 28];4(2). Available from: https://jier.org/index.php/journal/article/view/1177