Dr. Neha Sahu, Dr. Chandni Keswani, Dr. Rishu Roy,. “Navigating the Complexities of Individual Investor Behaviour: A Study on Employees of Private Sector Bank and Insurance Companies”. Journal of Informatics Education and Research 3, no. 2 (January 14, 2024). Accessed March 16, 2026. https://jier.org/index.php/journal/article/view/487.