Beenoo Singh, Ashutosh Mishra. “Unraveling the Effect of Social Media Advertising on Consumer Buying Behaviour in the Fashion Industry: Insights from a Structural Equation Modeling Approach”. Journal of Informatics Education and Research 5, no. 2 (May 1, 2025). Accessed March 14, 2026. https://jier.org/index.php/journal/article/view/2620.