Gagan J. Bhatia, Rekha R, Reecha singh, Mohammad, Shiraz Bandaru, Srinivasa Rao. “Modernized Digital Marketing Strategies to Improve Customer Experience and Engagement”. Journal of Informatics Education and Research 4, no. 3 (August 23, 2024). Accessed March 17, 2026. https://jier.org/index.php/journal/article/view/1372.