Viresh Chandravadan Shah, Asma Farooque, Neera Pal, Santosh Kumar. “Role of Artificial Intelligence (AI) in Effective Implementation of CRM in Online Retailing Sector: An Empirical Study”. Journal of Informatics Education and Research 4, no. 3 (August 15, 2024). Accessed March 16, 2026. https://jier.org/index.php/journal/article/view/1332.