Balakumar V, Elayamurugan S, Radhika R. “Jeep and Citroën in India: A Case Study on Navigating Challenges and Crafting Strategies in the Automotive Landscape”. Journal of Informatics Education and Research, vol. 4, no. 2, July 2024, https://jier.org/index.php/journal/article/view/1134.