Sameer Babu M, Asif Iqbal, Susmita Saha, Chaitanya Koneti, Lima Nasrin Eni, Irudhayamary Premkumar, Sweta Suman, “Content Marketing in the Era of Short-Form Video: TikTok and Beyond”., jier, vol. 4, no. 2, Jul. 2024.