KARTHIKEYAN K, D.PRASHANTH. Enhancing Digital Retail Through Extended Reality: Consumer Experience and Behavioral Effects. Journal of Informatics Education and Research, [S. l.], v. 6, n. 1, 2026. DOI: 10.52783/jier.v6i1.4318. Disponível em: https://jier.org/index.php/journal/article/view/4318. Acesso em: 24 feb. 2026.