PRUTHVIRAJSINH N. RATHOD. Online consumer reviews and their influence on consumer buying behaviour – a study with reference to gujarat. Journal of Informatics Education and Research, [S. l.], v. 5, n. 4, 2025. DOI: 10.52783/jier.v5i4.3934. Disponível em: https://jier.org/index.php/journal/article/view/3934. Acesso em: 10 mar. 2026.