MS. TANIA THOMAS, DR. BABU MICHAEL; DR. DAWN JOSE. Exploring The Role Of Service Quality And Brand Image In Winning Customer Loyalty- A Study On Home Applainces. Journal of Informatics Education and Research, [S. l.], v. 5, n. 3, 2025. Disponível em: https://jier.org/index.php/journal/article/view/3643. Acesso em: 3 apr. 2026.