SHIVAM SHARMA, ABHISHEK KAR, PRIYANKA RANA. The Role of Artificial Intelligence and Big Data in Predicting Consumer Behavior in the Hospitality Industry. Journal of Informatics Education and Research, [S. l.], v. 5, n. 4, 2025. Disponível em: https://jier.org/index.php/journal/article/view/3555. Acesso em: 9 mar. 2026.