DR. DIPANGSHU DEV CHOWDHURY; MR. NABARAJ BHOWMIK; DR. ABHIJIT PANDIT. Does Viral Marketing Impact upon Consumer Purchase Intention through Brand Awareness? – A Mediation Effect Framework Based Analysis. Journal of Informatics Education and Research, [S. l.], v. 5, n. 3, 2025. DOI: 10.52783/jier.v5i3.3351. Disponível em: https://jier.org/index.php/journal/article/view/3351. Acesso em: 7 mar. 2026.